Competitive Strategy: techniques for Analyzing Industries and Competitors /
The book captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic posit...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | 图书 |
| 出版: |
New York. :
Free Press,
2004.
|
| 主题: | |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
成为第一个发表评论!