Competitive Strategy: techniques for Analyzing Industries and Competitors /
The book captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic posit...
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Pubblicazione: |
New York. :
Free Press,
2004.
|
| Soggetti: | |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
Sommario:
- Part I: General analytical techniques Part II: Generic industry environments Part III: Strategic decisions