Competitive Strategy: techniques for Analyzing Industries and Competitors /

Competitive Strategy: techniques for Analyzing Industries and Competitors /

The book captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic posit...

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Detalhes bibliográficos
Autor principal:	Porter, Michael E.
Formato:	Livro
Publicado em:	New York. : Free Press, 2004.
Assuntos:	Competition Industrial management
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