Marketing for hospitality and tourism /

Marketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations...

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主要作者: Kotler, Philip
其他作者: Bowen John, Makens James
格式: 图书
出版: New Delhi. : Dorling Kindersley, c1996
版:3rd ed.
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