Marketing for hospitality and tourism /

Marketing for hospitality and tourism /

Marketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations...

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Detalhes bibliográficos
Autor principal: Kotler, Philip
Outros Autores: Bowen John, Makens James
Formato: Livro
Publicado em: New Delhi. : Dorling Kindersley, c1996
Edição:3rd ed.
Assuntos:
Marketing
Hospitality
Tourism
Buyer behavior
Marketing research
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