Marketing for hospitality and tourism /

Marketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations...

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Détails bibliographiques
Auteur principal: Kotler, Philip
Autres auteurs: Bowen John, Makens James
Format: Livre
Publié: New Delhi. : Dorling Kindersley, c1996
Édition:3rd ed.
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