Marketing for hospitality and tourism /

Marketing for hospitality and tourism /

Marketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autor principal: Kotler, Philip
Otros Autores: Bowen John, Makens James
Formato: Libro
Publicado: New Delhi. : Dorling Kindersley, c1996
Edición:3rd ed.
Materias:
Marketing
Hospitality
Tourism
Buyer behavior
Marketing research
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares

Ejemplares similares