Marketing for hospitality and tourism /

Marketing for hospitality and tourism /

Marketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations...

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Bowen John, Makens James
Format: Book
Published: New Delhi. : Dorling Kindersley, c1996
Edition:3rd ed.
Subjects:
Marketing
Hospitality
Tourism
Buyer behavior
Marketing research
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