Marketing for hospitality and tourism /
Marketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations...
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| Autore principale: | |
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| Altri autori: | , |
| Natura: | Libro |
| Pubblicazione: |
New Delhi. :
Dorling Kindersley,
c1996
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| Edizione: | 3rd ed. |
| Soggetti: | |
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260703055322.0 | ||
| 020 | |a 8177582038 |c Tsh, 29,920/= | ||
| 020 | |a 9788177582031 | ||
| 040 | |a DCC Library |b eng. | ||
| 082 | |a 658.913384791 KOT | ||
| 100 | |a Kotler, Philip, | ||
| 245 | |a Marketing for hospitality and tourism / |c Kotler Philip, Bowen John, Makens James. | ||
| 250 | |a 3rd ed. | ||
| 260 | |a New Delhi. : |b Dorling Kindersley, |c c1996 | ||
| 300 | |a 909 p. : |b ill. , photos, maps ; |c 27cm. | ||
| 504 | |a Includes refences and index. | ||
| 520 | |a Marketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations understand customer needs and create effective marketing strategies. | ||
| 650 | |a Marketing | ||
| 650 | |a Hospitality | ||
| 650 | |a Tourism | ||
| 650 | |a Buyer behavior | ||
| 650 | |a Marketing research | ||
| 700 | |a Bowen John | ||
| 700 | |a Makens James | ||
| 942 | |c BK | ||
| 999 | |c 12791 |d 12791 | ||