Marketing for hospitality and tourism /
Marketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations...
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | , |
| 格式: | 图书 |
| 出版: |
New Delhi. :
Dorling Kindersley,
c1996
|
| 版: | 3rd ed. |
| 主题: | |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
| 总结: | Marketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations understand customer needs and create effective marketing strategies. |
|---|---|
| 实物描述: | 909 p. : ill. , photos, maps ; 27cm. |
| 参考书目: | Includes refences and index. |
| ISBN: | 8177582038 9788177582031 |