Marketing for hospitality and tourism /
Marketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations...
Сохранить в:
| Главный автор: | |
|---|---|
| Другие авторы: | , |
| Формат: | |
| Опубликовано: |
New Delhi. :
Dorling Kindersley,
c1996
|
| Редактирование: | 3rd ed. |
| Предметы: | |
| Метки: |
Добавить метку
Нет меток, Требуется 1-ая метка записи!
|
| Итог: | Marketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations understand customer needs and create effective marketing strategies. |
|---|---|
| Объем: | 909 p. : ill. , photos, maps ; 27cm. |
| Библиография: | Includes refences and index. |
| ISBN: | 8177582038 9788177582031 |