Marketing for hospitality and tourism /
Marketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations...
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| Autore principale: | |
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| Altri autori: | , |
| Natura: | Libro |
| Pubblicazione: |
New Delhi. :
Dorling Kindersley,
c1996
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| Edizione: | 3rd ed. |
| Soggetti: | |
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| Riassunto: | Marketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations understand customer needs and create effective marketing strategies. |
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| Descrizione fisica: | 909 p. : ill. , photos, maps ; 27cm. |
| Bibliografia: | Includes refences and index. |
| ISBN: | 8177582038 9788177582031 |