Marketing for hospitality and tourism /
Marketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , |
| التنسيق: | كتاب |
| منشور في: |
New Delhi. :
Dorling Kindersley,
c1996
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| الطبعة: | 3rd ed. |
| الموضوعات: | |
| الوسوم: |
إضافة وسم
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| الملخص: | Marketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations understand customer needs and create effective marketing strategies. |
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| وصف مادي: | 909 p. : ill. , photos, maps ; 27cm. |
| بيبلوغرافيا: | Includes refences and index. |
| ردمك: | 8177582038 9788177582031 |