Cita APA (7a ed.)

Kotler, P., Bowen John, & Makens James. (1996). Marketing for hospitality and tourism (3rd ed.). Dorling Kindersley.

Cita Chicago Style (17a ed.)

Kotler, Philip, Bowen John, y Makens James. Marketing for Hospitality and Tourism. 3rd ed. New Delhi.: Dorling Kindersley, 1996.

Cita MLA (9a ed.)

Kotler, Philip, et al. Marketing for Hospitality and Tourism. 3rd ed. Dorling Kindersley, 1996.