Retailing management /

This book examines the principles and practices of successful retail management. It emphasizes strategic decision-making, customer satisfaction, merchandise management, pricing, promotion, store operations, and the growing impact of technology and e-commerce on retail businesses. Through practical e...

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书目详细资料
主要作者:	Levy, Michael
其他作者:	Weitz, Barton A.
格式:	图书
出版:	New York. : Irwin/McGraw-Hill, 2001.
版:	4th ed.
主题:	Retail trade
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