Retailing management /

This book examines the principles and practices of successful retail management. It emphasizes strategic decision-making, customer satisfaction, merchandise management, pricing, promotion, store operations, and the growing impact of technology and e-commerce on retail businesses. Through practical e...

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主要作者: Levy, Michael
其他作者: Weitz, Barton A.
格式: 图书
出版: New York. : Irwin/McGraw-Hill, 2001.
版:4th ed.
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