Retailing management /
This book examines the principles and practices of successful retail management. It emphasizes strategic decision-making, customer satisfaction, merchandise management, pricing, promotion, store operations, and the growing impact of technology and e-commerce on retail businesses. Through practical e...
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| Formato: | Libro |
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New York. :
Irwin/McGraw-Hill,
2001.
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| Edición: | 4th ed. |
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Tabla de Contenidos:
- Section 1: The world of retailing Section 2: Retailing strategy Section 3: Merchandise management Section 4: Store management Section 5: Cases