Retailing management /

Retailing management /

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This book examines the principles and practices of successful retail management. It emphasizes strategic decision-making, customer satisfaction, merchandise management, pricing, promotion, store operations, and the growing impact of technology and e-commerce on retail businesses. Through practical e...

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Библиографические подробности
Главный автор:	Levy, Michael
Другие авторы:	Weitz, Barton A.
Формат:	‌
Опубликовано:	New York. : Irwin/McGraw-Hill, 2001.
Редактирование:	4th ed.
Предметы:	Retail trade
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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