Retailing management /

Retailing management /

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This book examines the principles and practices of successful retail management. It emphasizes strategic decision-making, customer satisfaction, merchandise management, pricing, promotion, store operations, and the growing impact of technology and e-commerce on retail businesses. Through practical e...

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Detalhes bibliográficos
Autor principal:	Levy, Michael
Outros Autores:	Weitz, Barton A.
Formato:	Livro
Publicado em:	New York. : Irwin/McGraw-Hill, 2001.
Edição:	4th ed.
Assuntos:	Retail trade
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