Retailing management /
This book examines the principles and practices of successful retail management. It emphasizes strategic decision-making, customer satisfaction, merchandise management, pricing, promotion, store operations, and the growing impact of technology and e-commerce on retail businesses. Through practical e...
Сохранить в:
| Главный автор: | |
|---|---|
| Другие авторы: | |
| Формат: | |
| Опубликовано: |
New York. :
Irwin/McGraw-Hill,
2001.
|
| Редактирование: | 4th ed. |
| Предметы: | |
| Метки: |
Добавить метку
Нет меток, Требуется 1-ая метка записи!
|
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 005 | 20260702072003.0 | ||
| 020 | |a 0072315776 |c Tsh. 8,000/= | ||
| 020 | |a 9780072315776 |c Tsh. 8,000/= | ||
| 040 | |a DCC Library |b eng. | ||
| 082 | 0 | 0 | |a 658.87 LEV |
| 100 | 1 | |a Levy, Michael, | |
| 245 | 1 | 0 | |a Retailing management / |c Michael Levy, Barton A. Weitz. |
| 250 | |a 4th ed. | ||
| 260 | |a New York. : |b Irwin/McGraw-Hill, |c 2001. | ||
| 300 | |a xxvii, 754 p. : |b ill. (some col.), maps ; |c 27 cm. + | ||
| 500 | |a LC copy 1 lacking CD-ROM. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | |a Section 1: The world of retailing Section 2: Retailing strategy Section 3: Merchandise management Section 4: Store management Section 5: Cases | ||
| 520 | |a This book examines the principles and practices of successful retail management. It emphasizes strategic decision-making, customer satisfaction, merchandise management, pricing, promotion, store operations, and the growing impact of technology and e-commerce on retail businesses. Through practical examples and case studies, the authors demonstrate how retailers can develop competitive strategies, improve operational efficiency, and build long-term customer loyalty in a rapidly changing retail environment. | ||
| 650 | 0 | |a Retail trade | |
| 700 | 1 | |a Weitz, Barton A. | |
| 942 | |c BK | ||
| 999 | |c 12784 |d 12784 | ||