Retailing management /
This book examines the principles and practices of successful retail management. It emphasizes strategic decision-making, customer satisfaction, merchandise management, pricing, promotion, store operations, and the growing impact of technology and e-commerce on retail businesses. Through practical e...
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| 格式: | 图书 |
| 出版: |
New York. :
Irwin/McGraw-Hill,
2001.
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| 版: | 4th ed. |
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| 总结: | This book examines the principles and practices of successful retail management. It emphasizes strategic decision-making, customer satisfaction, merchandise management, pricing, promotion, store operations, and the growing impact of technology and e-commerce on retail businesses. Through practical examples and case studies, the authors demonstrate how retailers can develop competitive strategies, improve operational efficiency, and build long-term customer loyalty in a rapidly changing retail environment. |
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| Item Description: | LC copy 1 lacking CD-ROM. |
| 实物描述: | xxvii, 754 p. : ill. (some col.), maps ; 27 cm. + |
| 参考书目: | Includes bibliographical references and indexes. |
| ISBN: | 0072315776 9780072315776 |