Retailing management /
This book examines the principles and practices of successful retail management. It emphasizes strategic decision-making, customer satisfaction, merchandise management, pricing, promotion, store operations, and the growing impact of technology and e-commerce on retail businesses. Through practical e...
Na minha lista:
| Autor principal: | |
|---|---|
| Outros Autores: | |
| Formato: | Livro |
| Publicado em: |
New York. :
Irwin/McGraw-Hill,
2001.
|
| Edição: | 4th ed. |
| Assuntos: | |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
| Resumo: | This book examines the principles and practices of successful retail management. It emphasizes strategic decision-making, customer satisfaction, merchandise management, pricing, promotion, store operations, and the growing impact of technology and e-commerce on retail businesses. Through practical examples and case studies, the authors demonstrate how retailers can develop competitive strategies, improve operational efficiency, and build long-term customer loyalty in a rapidly changing retail environment. |
|---|---|
| Descrição do item: | LC copy 1 lacking CD-ROM. |
| Descrição Física: | xxvii, 754 p. : ill. (some col.), maps ; 27 cm. + |
| Bibliografia: | Includes bibliographical references and indexes. |
| ISBN: | 0072315776 9780072315776 |