Retailing management /
This book examines the principles and practices of successful retail management. It emphasizes strategic decision-making, customer satisfaction, merchandise management, pricing, promotion, store operations, and the growing impact of technology and e-commerce on retail businesses. Through practical e...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | |
| التنسيق: | كتاب |
| منشور في: |
New York. :
Irwin/McGraw-Hill,
2001.
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| الطبعة: | 4th ed. |
| الموضوعات: | |
| الوسوم: |
إضافة وسم
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| الملخص: | This book examines the principles and practices of successful retail management. It emphasizes strategic decision-making, customer satisfaction, merchandise management, pricing, promotion, store operations, and the growing impact of technology and e-commerce on retail businesses. Through practical examples and case studies, the authors demonstrate how retailers can develop competitive strategies, improve operational efficiency, and build long-term customer loyalty in a rapidly changing retail environment. |
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| وصف المادة: | LC copy 1 lacking CD-ROM. |
| وصف مادي: | xxvii, 754 p. : ill. (some col.), maps ; 27 cm. + |
| بيبلوغرافيا: | Includes bibliographical references and indexes. |
| ردمك: | 0072315776 9780072315776 |