Marketing channels : a management view /
Marketing Channels: A Management View by Bert Rosenbloom provides a comprehensive examination of the design, management, and performance of marketing channels. The book explains how products and services move from producers to final consumers through wholesalers, retailers, agents, distributors, and...
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| Format: | Livre |
| Publié: |
Mason, Ohio :
Thomson/South-Western,
c2004.
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| Édition: | 7th ed. |
| Sujets: | |
| Accès en ligne: | http://www.loc.gov/catdir/enhancements/fy1215/2002116683-d.html http://www.loc.gov/catdir/enhancements/fy1215/2002116683-t.html http://www.loc.gov/catdir/enhancements/fy1302/2002116683-b.html |
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Table des matières:
- Part I: Marketing channel system Part II: Developing the marketing channel Part III: Managing the marketing channel Part IV: Additional perspectives on marketing channels