Marketing channels : a management view /

Marketing channels : a management view /

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Marketing Channels: A Management View by Bert Rosenbloom provides a comprehensive examination of the design, management, and performance of marketing channels. The book explains how products and services move from producers to final consumers through wholesalers, retailers, agents, distributors, and...

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Détails bibliographiques
Auteur principal:	Rosenbloom, Bert
Format:	Livre
Publié:	Mason, Ohio : Thomson/South-Western, c2004.
Édition:	7th ed.
Sujets:	Marketing channels. Marketing channels
Accès en ligne:	http://www.loc.gov/catdir/enhancements/fy1215/2002116683-d.html http://www.loc.gov/catdir/enhancements/fy1215/2002116683-t.html http://www.loc.gov/catdir/enhancements/fy1302/2002116683-b.html
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