Marketing channels : a management view /

Marketing channels : a management view /

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Marketing Channels: A Management View by Bert Rosenbloom provides a comprehensive examination of the design, management, and performance of marketing channels. The book explains how products and services move from producers to final consumers through wholesalers, retailers, agents, distributors, and...

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Detalles Bibliográficos
Autor principal: Rosenbloom, Bert
Formato: Libro
Publicado: Mason, Ohio : Thomson/South-Western, c2004.
Edición:7th ed.
Materias:
Marketing channels.
Marketing channels
Acceso en línea:http://www.loc.gov/catdir/enhancements/fy1215/2002116683-d.html
http://www.loc.gov/catdir/enhancements/fy1215/2002116683-t.html
http://www.loc.gov/catdir/enhancements/fy1302/2002116683-b.html
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