Strategic database marketing /
Strategic Database Marketing explains how organizations can use customer data to improve marketing decisions, strengthen customer relationships, and increase profitability. The book was one of the early texts to demonstrate how databases could transform traditional mass marketing into targeted, cust...
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| Опубликовано: |
Lincolnwood, Ill., USA :
NTC Business Books,
c1994.
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| Online-ссылка: | http://www.loc.gov/catdir/bios/mh042/93042154.html http://www.loc.gov/catdir/description/mh022/93042154.html http://www.loc.gov/catdir/toc/mh022/93042154.html |
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Internet
http://www.loc.gov/catdir/bios/mh042/93042154.htmlhttp://www.loc.gov/catdir/description/mh022/93042154.html
http://www.loc.gov/catdir/toc/mh022/93042154.html
Mzumbe University Dar es Salaam Campus Library
| Шифр: |
658.872 JAC |
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| Копировать | On Shelf |