Strategic database marketing /
Strategic Database Marketing explains how organizations can use customer data to improve marketing decisions, strengthen customer relationships, and increase profitability. The book was one of the early texts to demonstrate how databases could transform traditional mass marketing into targeted, cust...
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| 格式: | 图书 |
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Lincolnwood, Ill., USA :
NTC Business Books,
c1994.
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| 在线阅读: | http://www.loc.gov/catdir/bios/mh042/93042154.html http://www.loc.gov/catdir/description/mh022/93042154.html http://www.loc.gov/catdir/toc/mh022/93042154.html |
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