Strategic database marketing /
Strategic Database Marketing explains how organizations can use customer data to improve marketing decisions, strengthen customer relationships, and increase profitability. The book was one of the early texts to demonstrate how databases could transform traditional mass marketing into targeted, cust...
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | 图书 |
| 出版: |
Lincolnwood, Ill., USA :
NTC Business Books,
c1994.
|
| 主题: | |
| 在线阅读: | http://www.loc.gov/catdir/bios/mh042/93042154.html http://www.loc.gov/catdir/description/mh022/93042154.html http://www.loc.gov/catdir/toc/mh022/93042154.html |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
书本目录:
- Part I: What has happened to marketing Part II: What database marketing is...and how it works Part III: Three keys building blocks of a database system Part IV: Managing the database Part V: Staying ahead of the curve