Strategic database marketing /

Strategic database marketing /

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Strategic Database Marketing explains how organizations can use customer data to improve marketing decisions, strengthen customer relationships, and increase profitability. The book was one of the early texts to demonstrate how databases could transform traditional mass marketing into targeted, cust...

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Detalhes bibliográficos
Autor principal: Jackson, Rob
Outros Autores: Wang, Paul
Formato: Livro
Publicado em: Lincolnwood, Ill., USA : NTC Business Books, c1994.
Assuntos:
Database marketing.
Acesso em linha:http://www.loc.gov/catdir/bios/mh042/93042154.html
http://www.loc.gov/catdir/description/mh022/93042154.html
http://www.loc.gov/catdir/toc/mh022/93042154.html
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