Strategic database marketing /

Strategic database marketing /

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Strategic Database Marketing explains how organizations can use customer data to improve marketing decisions, strengthen customer relationships, and increase profitability. The book was one of the early texts to demonstrate how databases could transform traditional mass marketing into targeted, cust...

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Detalles Bibliográficos
Autor principal: Jackson, Rob
Otros Autores: Wang, Paul
Formato: Libro
Publicado: Lincolnwood, Ill., USA : NTC Business Books, c1994.
Materias:
Database marketing.
Acceso en línea:http://www.loc.gov/catdir/bios/mh042/93042154.html
http://www.loc.gov/catdir/description/mh022/93042154.html
http://www.loc.gov/catdir/toc/mh022/93042154.html
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