Strategic database marketing /

Strategic database marketing /

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Strategic Database Marketing explains how organizations can use customer data to improve marketing decisions, strengthen customer relationships, and increase profitability. The book was one of the early texts to demonstrate how databases could transform traditional mass marketing into targeted, cust...

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Bibliographic Details
Main Author:	Jackson, Rob
Other Authors:	Wang, Paul
Format:	Book
Published:	Lincolnwood, Ill., USA : NTC Business Books, c1994.
Subjects:	Database marketing.
Online Access:	http://www.loc.gov/catdir/bios/mh042/93042154.html http://www.loc.gov/catdir/description/mh022/93042154.html http://www.loc.gov/catdir/toc/mh022/93042154.html
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