Marketing /
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| 格式: | 图书 |
| 出版: |
Boston :
McGraw-Hill Irwin,
c2010.
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| 版: | 2nd ed. |
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书本目录:
- Section 1: Assessing the marketplace Section 2: Understanding the marketplace Section 3: Targeting the marketplace Section 4: Value creation Section 5: Value capture Section 6: Value delivery Section 7: Value communication