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Bibliographic Details
Main Author:	Grewal, Dhruv
Other Authors:	Levy, Michael, 1950-
Format:	Book
Published:	Boston : McGraw-Hill Irwin, c2010.
Edition:	2nd ed.
Subjects:	Marketing.
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Table of Contents:

Section 1: Assessing the marketplace Section 2: Understanding the marketplace Section 3: Targeting the marketplace Section 4: Value creation Section 5: Value capture Section 6: Value delivery Section 7: Value communication