Marketing /
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Boston :
McGraw-Hill Irwin,
c2010.
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| Редактирование: | 2nd ed. |
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| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 005 | 20260630120312.0 | ||
| 020 | |a 9780073380957 | ||
| 020 | |a 0073380954 | ||
| 040 | |a DCC Library |b eng. | ||
| 082 | 0 | 0 | |a 658.8 GRE |
| 100 | 1 | |a Grewal, Dhruv. | |
| 245 | 1 | 0 | |a Marketing / |c Dhruv Grewal, Michael Levy. |
| 250 | |a 2nd ed. | ||
| 260 | |a Boston : |b McGraw-Hill Irwin, |c c2010. | ||
| 300 | |a xxxv, 683 p. : |b ill. (chiefly col.), col. maps ; |c 29 cm. | ||
| 504 | |a Includes bibliographical references (p. 625-656) and indexes. | ||
| 505 | |a Section 1: Assessing the marketplace Section 2: Understanding the marketplace Section 3: Targeting the marketplace Section 4: Value creation Section 5: Value capture Section 6: Value delivery Section 7: Value communication | ||
| 546 | |a Marketing explains how organizations create value for customers while achieving their business goals. It introduces the fundamental principles of marketing and demonstrates how companies develop products, set prices, distribute goods, and communicate with customers in competitive markets. The book combines marketing theory with practical examples from real businesses. | ||
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Levy, Michael, |d 1950- | |
| 942 | |c BK | ||
| 999 | |c 12778 |d 12778 | ||