Exploring public relations

Exploring public relations

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Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour pho...

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Detalhes bibliográficos
Autor principal:	Tench, Ralph
Outros Autores:	Yeomans, Liz
Formato:	Livro
Publicado em:	Harlow : FT Prentice Hall, c2009.
Edição:	2nd ed.
Assuntos:	Public Relations Management
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