Exploring public relations
Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour pho...
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| Format: | Livre |
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Harlow :
FT Prentice Hall,
c2009.
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| Édition: | 2nd ed. |
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20251010104931.0 | ||
| 020 | |a 9780273715948 |c TZS 25,200/= | ||
| 040 | |a MCCL |b eng |e AACR 2nd.rev.ed. | ||
| 082 | |a 659.2 TEN | ||
| 100 | |a Tench, Ralph | ||
| 245 | |a Exploring public relations |c / Ralph Tench and Liz Yeomans | ||
| 250 | |a 2nd ed. | ||
| 260 | |a Harlow : |b FT Prentice Hall, |c c2009. | ||
| 300 | |a xxix, 666 p. : |b ill. ; |c 27 cm. | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text | ||
| 546 | |a eng | ||
| 650 | |a Public Relations | ||
| 650 | |a Management | ||
| 700 | |a Yeomans, Liz | ||
| 942 | |c BK | ||
| 999 | |c 12458 |d 12458 | ||