Exploring public relations
Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour pho...
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| 格式: | 图书 |
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Harlow :
FT Prentice Hall,
c2009.
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| 版: | 2nd ed. |
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| 总结: | Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text |
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| 实物描述: | xxix, 666 p. : ill. ; 27 cm. |
| 参考书目: | Includes bibliographical references and index |
| ISBN: | 9780273715948 |