Exploring public relations

Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour pho...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Autor principal: Tench, Ralph
Outros Autores: Yeomans, Liz
Formato: Livro
Publicado em: Harlow : FT Prentice Hall, c2009.
Edição:2nd ed.
Assuntos:
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
Descrição
Resumo:Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text
Descrição Física:xxix, 666 p. : ill. ; 27 cm.
Bibliografia:Includes bibliographical references and index
ISBN:9780273715948