Exploring public relations

Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour pho...

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Détails bibliographiques
Auteur principal: Tench, Ralph
Autres auteurs: Yeomans, Liz
Format: Livre
Publié: Harlow : FT Prentice Hall, c2009.
Édition:2nd ed.
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Description
Résumé:Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text
Description matérielle:xxix, 666 p. : ill. ; 27 cm.
Bibliographie:Includes bibliographical references and index
ISBN:9780273715948