Exploring public relations

Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour pho...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Tench, Ralph
مؤلفون آخرون: Yeomans, Liz
التنسيق: كتاب
منشور في: Harlow : FT Prentice Hall, c2009.
الطبعة:2nd ed.
الموضوعات:
الوسوم: إضافة وسم
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الوصف
الملخص:Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text
وصف مادي:xxix, 666 p. : ill. ; 27 cm.
بيبلوغرافيا:Includes bibliographical references and index
ردمك:9780273715948