Marketing research : measurement & method : a text with cases /
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| 主要作者: | |
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| 其他作者: | |
| 格式: | 图书 |
| 出版: |
New Delhi :
Prentice-Hall,
c1993.
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| 版: | 6th ed. |
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MARC
| LEADER | 00000pam a2200000 a 4500 | ||
|---|---|---|---|
| 005 | 20251010100626.0 | ||
| 020 | |a 9788120309616 |c TZS 61,264/= | ||
| 040 | |a MCCL |b eng. |e AACR 2nd rev. ed. | ||
| 082 | 0 | 0 | |a 658.83 TUL |
| 100 | 1 | |a Tull, Donald S. | |
| 245 | 1 | 0 | |a Marketing research : |b measurement & method : a text with cases / |c Donald S. Tull and Del I. Hawkins. |
| 250 | |a 6th ed. | ||
| 260 | |a New Delhi : |b Prentice-Hall, |c c1993. | ||
| 300 | |a xviii, 863p.[various pagings] : |b ill.; |c 24cm. | ||
| 504 | |a Include bibliographical references and indexes | ||
| 546 | |a eng. | ||
| 650 | 0 | |a Marketing research | |
| 650 | 0 | |a Marketing techniques | |
| 700 | 1 | |a Hawkins, Del I. | |
| 942 | |c BK | ||
| 999 | |c 12447 |d 12447 | ||