Rackham, N., & DeVicentis, J. R. (1999). Re-thinking the sales force: Redefining selling to create and capture customer value. McGraw-Hill.
Cita Chicago Style (17a ed.)Rackham, Neil, y John R. DeVicentis. Re-thinking the Sales Force: Redefining Selling to Create and Capture Customer Value. New York: McGraw-Hill, 1999.
Cita MLA (9a ed.)Rackham, Neil, y John R. DeVicentis. Re-thinking the Sales Force: Redefining Selling to Create and Capture Customer Value. McGraw-Hill, 1999.
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