Essentials of marketing : a marketing strategy planning approach /

Essentials of marketing : a marketing strategy planning approach /

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Detalhes bibliográficos
Autor principal:	Perreault, William D.
Outros Autores:	Cannon, Joseph P., McCarthy, E. Jerome
Formato:	Livro
Publicado em:	New York : McGraw-Hill/Irwin, c2010.
Edição:	12th ed.
Assuntos:	Marketing. Marketing strategy
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