Essentials of marketing : a marketing strategy planning approach /
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| Outros Autores: | , |
| Formato: | Livro |
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New York :
McGraw-Hill/Irwin,
c2010.
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| Edição: | 12th ed. |
| Assuntos: | |
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MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 005 | 20251009132135.0 | ||
| 020 | |a 9780073404813 |c TZs 10,000/= | ||
| 040 | |a MCCL |b eng. |e AACR 2nd rev. ed. | ||
| 082 | 0 | 0 | |a 658.8 PER |
| 100 | 1 | |a Perreault, William D. | |
| 245 | 1 | 0 | |a Essentials of marketing : |b a marketing strategy planning approach / |c William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy. |
| 250 | |a 12th ed. | ||
| 260 | |a New York : |b McGraw-Hill/Irwin, |c c2010. | ||
| 300 | |a xxxix, 691 p. : |b ill. (some col.) ; |c 28cm. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 546 | |a eng. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing strategy | |
| 700 | 1 | |a Cannon, Joseph P. | |
| 700 | 1 | |a McCarthy, E. Jerome | |
| 942 | |c BK | ||
| 999 | |c 12396 |d 12396 | ||