Essentials of marketing : a marketing strategy planning approach /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New York :
McGraw-Hill/Irwin,
c2010.
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| Edition: | 12th ed. |
| Subjects: | |
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| Physical Description: | xxxix, 691 p. : ill. (some col.) ; 28cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9780073404813 |