Basic marketing : a marketing strategy planning approach /

Basic marketing : a marketing strategy planning approach /

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Bibliographic Details
Main Author:	Perreault, William D.
Other Authors:	Cannon, Joseph P., McCarthy, E. Jerome
Format:	Book
Published:	New York : McGraw-Hill Irwin, c2011.
Edition:	18th ed.
Subjects:	Marketing Managing marketing Creating marketing plan
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