Basic marketing : a marketing strategy planning approach /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New York :
McGraw-Hill Irwin,
c2011.
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| Edition: | 18th ed. |
| Subjects: | |
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| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 005 | 20251009130939.0 | ||
| 020 | |a 9780071221108 |c TZS 75,400/= | ||
| 040 | |a MCCL |b eng. |e AACR 2nd rev. ed. | ||
| 082 | 0 | 0 | |a 658.8 PER |
| 100 | 1 | |a Perreault, William D. | |
| 245 | 1 | 0 | |a Basic marketing : |b a marketing strategy planning approach / |c William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy. |
| 250 | |a 18th ed. | ||
| 260 | |a New York : |b McGraw-Hill Irwin, |c c2011. | ||
| 300 | |a xxxix, 746 p. : |b ill.(some col.); |c 29cm. | ||
| 504 | |a Includes index | ||
| 546 | |a eng. | ||
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Managing marketing | |
| 650 | 0 | |a Creating marketing plan | |
| 700 | 1 | |a Cannon, Joseph P., | |
| 700 | 1 | |a McCarthy, E. Jerome | |
| 942 | |c BK | ||
| 999 | |c 12395 |d 12395 | ||