Basic marketing : a marketing strategy planning approach /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New York :
McGraw-Hill Irwin,
c2011.
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| Edition: | 18th ed. |
| Subjects: | |
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| Physical Description: | xxxix, 746 p. : ill.(some col.); 29cm. |
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| Bibliography: | Includes index |
| ISBN: | 9780071221108 |