Basic marketing : a marketing strategy planning approach /

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Bibliographic Details
Main Author: Perreault, William D.
Other Authors: Cannon, Joseph P., McCarthy, E. Jerome
Format: Book
Published: New York : McGraw-Hill Irwin, c2011.
Edition:18th ed.
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Description
Physical Description:xxxix, 746 p. : ill.(some col.); 29cm.
Bibliography:Includes index
ISBN:9780071221108